Traffic and visitor statistics are available for stories you publish on Medium.
Accessing your stats
- On your homepage, click on your profile picture.
- Click Stats.
- In the app, tap your profile picture on the bottom bar.
- Tap Settings in the top-right corner.
- Tap Story stats.
The bar graph represents traffic over the last thirty days. You can go back to the previous thirty days or click on the title of an individual story to see that story's traffic for the last thirty days.
Views vs. reads
Views are the number of visitors who clicked on a story's page, while Reads tells you how many viewers have read the entire story (an estimate).
Fans represent the number of unique readers who clapped for this story.
For each story you’ve published, you can click “Details” to understand more about the audience for that story.
At the top of the details page, you’ll see a summary of the story’s performance to date, including “Total Views” (all-time visits to your story) and “Read Ratio” (an estimate of the percentage of viewers that reached the end of your story).
If you published the story through our Partner Program, you’ll also see the “Lifetime Earnings” (how much money it’s earned as of the previous Sunday) and a list of the topics that your story was distributed in by our curators. (Our team of curators review every Partner Program story and — if they meet our editorial standards — distribute them in Topics, which power Medium’s personalized recommendations to readers.)
Below the summary, you’ll see a visualization of your traffic over the past 30 days. You can hover over any date to see how many views you received on that day. On each day, you’ll see a breakdown of how many views came from Medium distribution (dark green) — our app, homepage, and emails, and through Medium's Facebook and Twitter accounts — and how much came from external traffic off-Medium (light green).
Views by Traffic Source
Here, you’ll see a breakdown of your traffic sources. You’ll see an aggregate number of views that came from Medium’s distribution — and then a list of your top external sources of views. You can click on “twitter.com,” “facebook.com,” or “linkedin.com” to search those platforms for posts that include a link your story.
If you published your story through the Partner Program, you’ll also see the number of views that came from your personal Friend Link. Friend Links are special links that you can use to give your readers free access to a story you publish behind our metered paywall.
Your Readers’ Interests
To help you understand your audience more fully, here, you’ll see a chart that shows the topics that the readers of this story are most interested in. The listed percentages are the proportion of logged-in viewers of the story who follow each topic. You can use this data to decide what you might want to write about next and to see whether you’re reaching your intended audience. Note: to protect reader privacy, we will not show this data unless your story has reached a certain threshold of logged-in readers.
Note: The story details page can be accessed from mobile apps by going to your profile, tapping Stats, and then tapping on the story title.
Internal vs. external views
On your stats page, you will see two categories of traffic sources: Internal and External. Here is how those are determined and calculated.
An external view is defined as traffic coming from a full Medium URL that has been shared to another social network, email, chat, or other sharing system. If those other sources provide us with trackable referrer details, they will show in your referrer list.
Please note: Medium links shared via our in-product sharing tools or shortened links do NOT count as external views. If you wish to track traffic from external sources, do not use our in-product sharing tools.
An internal view is defined as traffic generated out of Medium.com itself. This includes:
- The Medium homepage feed
- Any “read-next” surfaces on Medium pages
- Medium topic pages
- Medium tag pages
- Medium profile pages
- Medium emails and digests
- Official Medium social media accounts
- Medium newsletters
- Posts shared via our in-product tools to Twitter, Facebook, or LinkedIn
- Posts shared with a shortened “link.medium.com” URL
Please note: If you share a Medium post using our in-product tools to Twitter, Facebook, LinkedIn, or with a shortened “link.medium.com” URL, those are considered internal views and those referrers will NOT show in the referrers list.
There are two reasons why you may observe slight changes to your stats over time.
First, if the account of a user who engages (views, claps, etc.) with your story is deleted or suspended, then the engagement will also be removed. This can cause changes in your stats months or even years after the original engagement.
Second, you may see fluctuations in your recent stats based on the way that we calculate and provide real-time stats. This does not reflect a change in the actual metrics, but rather is a temporary side effect when tracking live stats. Below is an explanation:
We maintain two sources of stats for your stories:
- The first is a stable, long-term count of all engagement throughout time.
- The second is a short-term count that is updated in real-time. This real-time count has not yet been processed through robust deduplication checks and other safeguards.
Every hour, recent engagement on your post from the last hour is processed and converted from the short-term count into the long-term stable count. During this processing, we may identify duplicate or erroneous counts of the same clap or read. Therefore, the long-term stable count for that time period may end up differing slightly from the short-term count you previously saw. You will not observe fluctuations to your stats for a given time period in the long run, except in the case of user account deletion mentioned above.